Julie de Ruijter
As Studio POCA, Julie de Ruijter develops rituals and ritualistic objects, combining textile-, graphic-, and spatial design. Using analogue, traditional techniques with a contemporary and experimental approach. These Ritualistic practices and objects activate us to experience ourselves outside fixed borders and to connect to our intuition and feelings.
+31 6 81 78 69 03
Nowadays we are more disconnected from nature than ever before, creating a disconnection from our very own nature, our physical bodies and our feelings. Our minds are often overstimulated, we feel stressed but unable to release that tension. POCA’s rituals and objects are powerful tools to reconnect to what we feel instead of clinging to what we think. Through this process we start to recognise what our bodies are telling us. What we really need to feel well, and when our actions are in sync with who we are.
Creating Studio POCA
Julie de Ruijter graduated as a Fashion Designer at The Royal Academy of Art in The Hague in 2013, consecutively she furthered her experience with Ann Demeulemeester in Antwerp. After working on various successful projects such as MOAM voor HEMA (MOAM Amsterdam) and WDSTCK Amsterdam, she felt the urge to develop herself outside the borders of fashion design. This is how Studio POCA was created. Driven by her passion for design, textile and experiment, Julie wanted the freedom to express herself in various disciplines. Enabling her to work in a more autonomous way, and to merge her worlds of creation and spirituality even more.