MOAM VOOR HEMA

1 collective. 4 designers. 20 items. 160 combinations


For the first time in its 90th anniversary, HEMA joined forces with young fashion designers. A unique collaboration between design talent and the most Dutch department store.

The collection was created by the four designers Dewi Bekker, Sanne Faber, Julie de Ruijter and Tess van Zalinge. The design collective MOAM voor HEMA is composed and coached by initiator Martijn Nekoui and sold in more than 200 branches throughout the Netherlands.